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Biography Tomi T Ahonen, MBA, 3G
Strategy Consultant
"The
combination of personalisation,
location information and
a willingness
to pay makes all
kinds of new business
models possible,"
said Tomi Ahonen.
The Economist October
13, 2001
Tomi T Ahonen, MBA
Author, Consultant
and Motivational Speaker
Tomi T Ahonen is a four-time
bestselling author, independent consultant and motivational speaker in the
converging areas of mobile telecoms, internet, media, advertising, credit and
banking, and virtual reality, based in Hong Kong. A firm believer in digital
communities and social networking, Tomi lectures on all of these topics at Oxford University for which he has
developed the short courses for 3G services, 3G business, and mobile-TV. Mr
Ahonen is seen annually at about 20 conferences on six continents. A founding
member of several industry groups, the holder of a telecoms world record, Tomi
Ahonen has been quoted in over 200 press articles starting with the Wall Street Journal, Financial
Times, Business Week, Economist, etc and is regularly seen on
TV; he writes several columns and articles to industry press every year. With
Fortune 500 companies as his reference customers, Tomi provides seminars,
workshops and training around the creation of advanced digital services; the
marketing, pricing and launch; strategy and competition; and partnerships and
cooperation for the main players such as telecoms operators/carriers; equipment
manufacturers; IT and internet companies; TV and radio broadcasters; print
media; advertising; banking and credit card companies; etc. The inventor of the
mobile industry's only service-creation tool, the 5 M's (or 6 M's) referenced
by a dozen other authors, Tomi assists in the value-chain and revenue-sharing
calculations and also acts as expert witness for intellectual property
attorneys. [3G Workshops & Consulting] Tomi also provides general business case
presentations to isolate profit opportunities for interested parties. Mr Ahonen
is also a motivational speaker in the area of telecoms telecoms marketing, sales, product development
and innovation.
The world's leading authority on making money
with advanced wireless services, and the undisputed global evangelist for
successful mobile applications, at public conferences Tomi Ahonen has described over 1,000 existing
services making money today, while his books outline over
400. He has been seen at most major 3G and mobile internet events such as delivering
the strategy keynote at the world's largest telecoms event, 3GSM World Congress in Cannes,
chairing most of the world's largest 3G events such as the largest dedicated 3G
event, the UMTS Congress Mobile Internet
in Paris, the world's largest conference company IIR's dedicated UMTS event, 3G in London, and the 3G Mobile World Forum in Tokyo [Tomi in Conferences]. He has
also spoken at most of the world's biggest regional telecoms events such as CommunicAsia in Singapore, the CTIA in New Orleans, Andicom in Colombia etc. Tomi Ahonen
lectures regularly at Oxford University's
short courses on telecoms and convergence, and he chaired the inaugral Oxford
telecoms conference. He has also delivered a keynote to Cambridge
3G. Tomi Ahonen is still involved in telecoms standardization
and participates in how wireless services evolve from 3G to 4G. He also serves
on the boards of several innovative high tech companies. Tomi is a founding
member of the Wireless Watch, Engagement Alliance, Carnival of the Mobilists,
and Forum Oxford.
Tomi Ahonen's first book, Services for UMTS: Creating Killer Applications in
3G (with Joe Barrett) was the world's first book on 3G services.
Services for UMTS was released in March
2002, and became the world's best-selling book on 3G topics in only six months
after release and has now been translated into Chinese. For more including
reviews see [Services for UMTS]. His second book, m-Profits:
Making Money from 3G Services was the world's first business
book on 3G and advanced wireless telecoms, which became the
world's best-selling 3G book for the months of October and December
2003. For more information including reviews see [m-Profits]. Ahonen's third book was 3G
Marketing: Communities and Strategic Partnerships (with Timo
Kasper and Sara Melkko) the book on how to win in telecoms customer loyalty and
marketshare wars, which was released July 2004 and sold out so fast that in
five months the book went into its second printing, and was cited as the
world's fastest selling telecoms book ever by John Wiley & Sons, the
world's largest publisher of engineering and technology books. Information on
the book is at [3G Marketing] Tomi's latest
book is Communities Dominate Brands
(with Alan Moore) is the world's first book on the digitally connected
communities and their effects to business and marketing. Much more than just
mobile telecoms, this book covers blogging,
videogaming, digital TV, music, media and advertising, in the converging world.
Also a bestseller, this book has also already gone into its second printing.
More at [Communities
Dominate] Tomi's fifth book, due 2007, will be on the most advanced
digitally converged country, South Korea, and is called Digital
Korea.
Considered the global authority
on making money with new wireless services, Tomi Ahonen delivered over 180 papers at industry conferences
on six continents dealing with topics relating to 3G and advanced wireless
services. He regularly runs full-day workshops for major conference producers
such as Informa, IIR, Frost & Sullivan, Marcus Evans, Vision Gain, Pulver
and Vision in Business. [Tomi in Conferences] As an expert on the 3G business case, Mr Ahonen
presented to industry analysts, bankers, venture capital community, telecoms
consultancies, press and other parties involved in understanding the profit
potential of new mobile services of 3G. Many of the world's largest
manufacturers, operators, consultancies, analysts and other interested parties
site him as their topmost expert. Tomi's current reference list reads like the
who's who of 3G mobile telecoms, starting with the worlds largest handset
manufacturer Nokia, largest mobile
networks supplier Ericsson, the biggest IT
engineering corporation Siemens,
the largest mobile operator group Vodafone,
the first 3G mobile operator NTT DoCoMo,
etc etc etc. He also has provided consultancy on telecoms and digital convergence
to leading internet, broadcast and print media, gaming, music, advertising and
banking customers. Most of his current consultancy work is, however, so
strategic to be under strictest commitments to confidentiality. Tomi's work
consistently achieves reviews such as "opened my eyes", "best
presentation I have ever seen", "not only met my considerable
expectations, but managed to exceed them" and "we want to bring you
back." His repeat business is best proof of his value.
Tomi Ahonen has worked with major
industry and trade associations including the Korean IT Promotion Agency,
Communications Industry Association of Japan, The Infocomm Development Agency
of Singapore, the Mobile Computer Users Group, the Periodical Publishers
Association, the Global Billing Association, the Wireless Advertising
Association, the Israel Mobile Internet Forum, the Irish Marketing Society, the
Slovenian Marketing Association, Asian Mobility Initiative, the Canadian
Wireless Telecoms Association, etc. Tomi is an active member
on numerous professional discussion boards and groups, such as LinkedIn,
Ecademy, the Tribe, etc. He was a founding member of
the Wireless Watch, Carnival of the Mobilists,
Engagement Alliance, and Forum Oxford where
he is also co-moderator.
Tomi serves on the Editorial
Board of the Journal of
Telecommunications Management and is an editor at the Forum Oxford Journal. He regularly
contributes columns and articles on the status of the industry to such
periodicals as the Telecommunications, 3G
Mobile, European Communications, Total Telecom, Mobile Communications, the IEE
Communications Engineer, Asia-Pacific Telecommunications, Mobile Handset
Analyst, The 3G Portal, etc. He also regularly supports the
industries interested in digital convergence, such as advertising, banking,
media, etc. Tomi Ahonen has been quoted in over 200 press
articles in a dozen languages relating to 3G and new mobile
services including the Wall Street Journal,
Financial Times, the Economist, Business Week, Barrons, Revolution, ComputerWorld,
3G Mobile, Wireless Asia, etc as well as many leading national
papers such as Canadian Business,
Finanstidningen, Wirtschaftswoche, La Republica, Taloussanomat, Nikkei etc.
[See Tomi in Press]
Earlier Tomi Ahonen set up and
headed Nokia's Global 3G Business
Consultancy Department which provides business modelling,
market research and other management consultancy to practically all major
mobile operators/wireless carriers. Tomi Ahonen also oversaw Nokia's 3G Research Centre which
provides end-user research and had run a number of surveys covering over 60,000
consumers around the world. Previously at Nokia Mr
Ahonen headed a still secret Nokia-wide Segmentation project and managed Indirect Access services.
In 1999 he wrote Nokia's White Paper on Indirect Access which was the first
industry White Paper to introduce ways to bring Internet services to mobile
operators. At Nokia Tomi provided customer consultancy to over three dozen
operators on six continents, including Vodafone HQ and
a dozen Vodafone Group affiliates worldwide, and
several Orange, T-Mobile and Telenor affiliates;
as well as individual operators such as Sonera, Sonofon, Partner/Orange,
Starhub, AIS, Globe, China Mobile, China Unicom, SK Telecom, Telecom New
Zealand, etc.
Before that Tomi Ahonen was
employed for 3 years by Elisa Corporation
(best known for its Radiolinja unit which was the world's first digital mobile operator
on the GSM standard, and also the mobile operator that introduced competition
to mobile markets) as the Product Line Manager for international voice services
which captured a 29% market share as a challenger. This was widely reported as
the world record for taking market share from the
incumbent under fully open telecoms competition. Mr Ahonen represented the
Group in telecoms standardising bodies
for several years including chairing the first specification for mobile VPNs.
He managed pioneering telecoms integration projects with AT&T
Unisource, Global One, Radiolinja, Sonera, Tele2 and Telia. These included the world's first fixed-mobile
service bundle,
and a pioneering multi-operator billing solution for over 45
independent operators. He provided training for the independent
Finnish operators now known as the mobile operator DNA and
the Finnet Group. He also provided
competition training for Matav and EPT. Tomi also advised most of Finland's largest
corporations including Nokia, Kemira, Pohjola and the Bank of Finland, on
telecoms.
Earlier Tomi Ahonen has worked
for 3 years as Director of Sales and Network Engineer for OCSNY,
a Manhattan based ISP and networking company where his customers
included The United Nations Security Council, The Economist Group, and The NY
Museum of Modern Art (MOMA). Among his accomplishments were the introduction of
OCSNY as Manhattan Yellow Pages' first Internet Service
Provider effectively becoming the first ISP in New York City
(and yes, they are still in business and still profitable today) and creating
the world's first computer company advertisement onto
the Internet. Before that Tomi Ahonen worked for 2 years as the
Controller and Head of IT for Financo Inc, a Wall Street investment banking
firm. Tomi Ahonen holds an MBA (with hons) in International Finance from St
John's University NY and a bachelors degree (with
hons) in international marketing with certificates in computer science,
international management and foreign policy. He currently resides in Hong Kong.
Tomi is available to support your
company, from executive-level seminars and briefings, to hands-on workshops,
training etc. He is frequently used as a motivational speaker as well as a
"visiting expert" if in-house knowhow or expertise is not enough and
a global guru is needed to bring in the decision-makers and executives of your
customer-companies.
For recent press clippings and web links
which quote Tomi T Ahonen see
[See Tomi in
Press]
For information on his first book Services
for UMTS, available now, see
[Services for UMTS].
For information on his second book m-Profits,
see [m-Profits]
For upcoming conference appearances and
recent speakerships see
[Tomi in
Conferences]
For business consulting workshops and
services see [3G Workshops & Consulting]
To request workshop availability or any other
contact, send e-mail to tomi@tomiahonen.com
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To request workshop availability or any other
contact, send e-mail to tomi@tomiahonen.com
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3G business consultant Tomi
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