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Bestselling technology and future books by Tomi Ahonen, Communities
Dominate Brands, m-Profits,
3G Marketing and Services for UMTS
Future / Technology /
Telecoms / 3G / Mobile Internet Books by Tomi T Ahonen Click on book
cover or link to get more information:
NEXT
BOOK BY AHONEN WILL BE - "Mobile is 7th Mass Media Channel" expected Spring 2008
Tomi's fifth book released
August 2007
Digital Korea
Convergence
of Broadband internet, 3G cell phones, Multiplayer
gaming, Digital TV, Virtual reality, Electronic cash, Telematics,
Robotics, e-Goverment and the Intelligent home
by Tomi T Ahonen & Jim
O'Reilly
Foreword by Dr Yoo CEO of SK Communications
284 pages, hardcover
published by futuretext Ltd,
07.07.2007 (the "Bond" date..)
cost 30 UK Pounds / 45
Euros / 50 US Dollars
A case study of the world's most advanced
country by digital connectedness and the
information society
Read
it NOW. Order it from futuretext
Book has its own website here - [Link
to Digital Korea]
see
below for opinions and endorsements
Going
into third printing
Communities
Dominate Brands
by Tomi T Ahonen &
Alan Moore
Foreword by Stephen Jones, Chief Marketing Officer Coca Cola
270 pages, hardcover
published by futuretext Ltd,
March 2005
cost 30 UK Pounds / 45
Euros / 50 US Dollars
The world's first book on how digitally
connected communities will disrupt and
dominate advertising/branding and
marketing
Read
it NOW. Order it
from futuretext
Or from Amazon or your bookseller anywhere
more info on book here - [Link to Dominate]
Book has
blogsite - Communties Dominate Blog
see
below for opinions and endorsements
Less than 6 months from release -
already 2nd printing !!
3G Marketing:
Communities & Strategic Partnerships
by Tomi T Ahonen,
Timo Kasper & Sara Melkko
Forewords by Mike
Short of O2 and Mobile Data Association
and Jouko
Ahvenainen Chairman Xtract Ltd
333 pages,
hardcover
published
by John Wiley & Sons, July 2004
about 45
UK Pounds / 70 Euros / 60 US Dollars
"Fastest selling telecoms book ever" -
John Wiley & Sons
"Insightful look into how wireless
carriers develop
targeted marketing propositions" - LM Ericsson
see
below for more opinions and endorsements
m-Profits: Making Money from 3G Services
by Tomi T
Ahonen, 360 pages, hardcover
Foreword by
Teppo Turkki of Elisa Corporation
published
by John Wiley & Sons, August 2002.
about 45
UK Pounds / 70 Euros / 60 US Dollars
Global bestseller
“Only
book to give comprehensive view of marketing and
profits” - France
Telecom. “Good read for industry
professionals, operators and bankers” - NTT DoCoMo.
“A great
guide to making money in mobile services”
- Mercer MC
see
below for more opinions and endorsements
Services
for UMTS: Creating Killer Applications in 3G
Edited by
Tomi T Ahonen & Joe Barrett, 373 pages, hardcover
Foreword by
Alan Hadden of GSM Suppliers Association
published
by John Wiley & Sons, March 2002.
about 45
UK Pounds / 70 Euros / 60 US Dollars
“Strong ideas for future” - mmO2 “A must-read to understand
the future” – Telecom Italia “Most comprehensive work on
the subject” – PwC Consulting “If you read only one book on
3G, read this one” – Future
Platforms
see
below for more opinions and endorsements

Same book Translated
into Chinese !!!
Services for UMTS (in
Chinese)
Edited by Tomi T Ahonen & Joe Barrett, 240 pages,
softcover
published by China Railway
Publishing House, 2004
For more information contact www.tqbooks.net
Opinions on book Digital Korea
Already two reviews of FIVE STARS on Amazon.Com and
Five Stars on Amazon.Co.Uk
“The two authors of “Digital Korea” draw attention to the dynamic
changes taking place in Korea and introduce readers to digital lifestyles that
will be experienced around the world in the near future. The 12 case-study reports
are particularly useful to those who want to learn about the “Digital Nirvana”
in Korea. “Digital Korea” is a must-read book showing us that the future of
Digital Society is close at hand rather than an abstraction about a remote
future.”
- Seong-ju Lee,
Editor-in-Chief TelecomsKorea.com South Korea
“For those of us working with the digital youth and struggling to
understand the trends that are shaping our digital futures this book is
priceless. A lot of what we in the UK think of as futurology is actually already
happening in Korea. Packed with case studies and behavioural analysis this is a
hugely rewarding read for anyone needing to gain insights into how digital
society may evolve over here and how innovation is moving ever faster – ‘bballi
bballi’!”
- Peter
Miles, CEO, SubTV UK
“Having been involved with the planning and implementation of the
Broadband and Telecoms revolution in Korea and internationally on Telecoms
missions since, I am really impressed how Tomi and Jim have captured the
essence and achievements of the Korea Digital journey from a range of cyber
citizen, venture, corporate and Government perspectives. This book really helps
the reader understand what makes a winning Digital ecosystem within a Global
context”
- JaeHong
Yoon, Senior Vice President Korea Telecom South Korea
“I recommend this book as an insightful resource base for the near
future concept creation, as the penetration rates of broadband Internet, 3G
mobile and digital TV reach the levels in South Korea today.”
- Karri Mikkonen,
Director of Strategy, TeliaSonera Group Sweden
“Having worked with, admired and continually been amazed at the
sophistication of the Korean telecoms sector, Digital Korea goes a long way to
uncover and explain some of the secrets of this success and how it could
influence digital futures internationally.”
- Mark
Newman, Chief Research Officer, Informa Telecoms and Media UK
“The book shows how intensely gamers become involved in virtual worlds
and multiplayer gaming environments. The authors accurately describe how
demanding the South Korean gaming environment has become due to the skilled
professional gamers.”
- Alvin Yap,
CEO Nexgen Studio Singapore
“Jim O’Reilly and Tomi Ahonen provide a great insight on Korea’s hot bed
of activity in Emerging technologies particularly Digital Convergence. It
illustrates how Government policy combined with speed of economic growth , exports and fierce customer demands can shake up
Service models and Industries globally.”
- Robert
Jelski, Global Sector Head, 3i UK
Opinions on book Communities Dominate Brands
Several reviews of FIVE STARS on Amazon.Com and Five
Stars on Amazon.Co.Uk
“The authors vividly illustrate the rapidly growing power of digital
communities with examples of real cases where companies have achieved
considerable business success by being creative and engaging customers.”
- Harry
Drnec, Managing Director Red Bull UK
“This book
provides a comprehensive understanding as to why business, media
and customers will never be the same again; where interrupting audiences and
one-way flows of marketing communications are things of the past.”
-
Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media USA
“The authors understand how living in a converging mobile world
introduces threats to your business model from a wide range of competitors, and
then the book gives concrete examples of how to survive, which is why I
recommend you read this book.”
- Kazutomo
Robert Hori, CEO - Cybird Japan
“Having made most of my career on marketing communications, I find it
compelling when somebody preaches the death - future or past - of advertising.
I agree on many points with Alan and Tomi, disagree on some, and find the book
a very interesting and valuable read. Marketing communications today and in the
future should not be interruptive, it should be creative, engaging, entertaining,
conversational and personal, be it in mass media or in the mobile device in
someone’s jeans pocket. Showing respect to the consumers is your first step
towards success, the consumer now truly holds the power.
- Ami Hasan,
Chairman and Chief Creative Officer, hasan & partners Finland
“This book clearly identifies the significant issues facing the
audio-visual industry and the impact these have on commercial broadcasting.”
- John
Ranelagh - Vice President TV2 Norway, former Commissioner of the ITC
“This is the first book I have seen to capture the immense influence and
rapidly expanding presence of communities. The authors identify the underlying
dynamics that are at play, from bloggers to videogamers to mobile phone users.
And it is not just theory, there is much down-to-earth practical advice of how
businesses can invite participation and treat these new social and
communication phenomena as good newas and not a liability.”
- Adriana
Cronin-Lukas, Founding Partner, the Big Blog Company, UK
Opinions on book 3G Marketing: Communities and
Strategic Partnerships
FIVE STARS on Amazon.Com and Five Stars on
Amazon.Co.Uk
"3G Marketing is packed with useful and practical techniques and examples
of how mobile operators can use modern targeted marketing to achieving success
in the competitive marketplace."
- Steven S.K.
Chan, Director Internet Services and Product Development, MobileOne Singapore
"The authors have accurately described the issues involved in the
introduction of radically new services into untested markets, and provide a
wealth of practical tools and methods to achieve market success."
- Claus
Nemchinov, International Development Director, Shazam Entertainment, UK
"In this book the authors offer an insightful look into how modern
wireless carriers are capitalising on their customer data and developing
targeted marketing propositions."
- Jan-Anders
Dalestam, Sr Vice President Business Development, Ericsson Wireless Communications,
USA
"The authors combine a solid marketing foundation with the latest
mobile telecoms phenomena such as reachability and communities to create a
handbook for achieving customer satisfaction in the connected age."
- Alan Moore,
CEO, Small Medium Large Xtralarge (SMLXL), UK
"This book is the first to explain how telecoms billing, tariffing,
and revenue assurance all relate to profitability as operators rush to deploy
advanced and complex services."
- David Leshem,
Executive Vice President Marketing, Compwise, Israel
"Murfing and reachabilty are just two of the concepts introduced
against an extensive menu of marketing techniques. These are all set against a
backdrop of significant growth in usage of Mobile services globally and a need
to professionalise usage segmentation, market intelligence, and
partnerships."
- Mike
Short, Vice President Research and Development O2, UK; and Chairman Mobile Data
Association
Opinions on book m-Profits: Making Money from
3G Services - the
world's first business book on next generation wireless
FIVE STARS on Amazon.Com and Five Stars on
Amazon.Co.Uk
"Just like the book Services for UMTS, this book offers a very interesting perspective on the dynamics of mobile money making. It is particularly interesting because it attempts to deal with the wireless industry at the moment of the sector's global recession and retreat. I am sure the book will be a good read not only for academics but also for industry professionals, operators, bankers and analysts."
- Voytek K. Siewierski, Executive
Director, Global Business Department, NTT DoCoMo
"In
this book Tomi Ahonen illustrates a solid understanding of how money will be made
in 3G with corporate solutions, m-commerce and mobile advertising."
- Paul May, Principal
Consultant and Founder Verista; Author of Mobile Commerce and
The Business of E-Commerce
"M-profits
is one of very few books on 3G services and the only
to give a comprehensive view of the issues of marketing and revenue. It is a
useful tool for 3G professionals and amateurs alike."
- Sophie
Ghnassia, GPRS & UMTS Project Director, France Telecom
"M-Profits
is a detailed, down to earth book and a great guide to
the ABC of making money in mobile services."
- João Baptista, Vice President,
Mercer Management Consulting
"This
is the first book I have seen to discuss the money side of the 3G opportunity,
with very thorough coverage from the angles of the major players. This
book gives practical guidance on creating win-win opportunities to bring
content and satisfied users to 3G."
- Steve Jones, Founder,
the3Gportal.com
"In
this book, Tomi Ahonen has made complex theories easy to understand, using
practical examples from the leading innovative countries in the world, which
can be applied in telecom markets in Europe, Asia and North and South
America."
- Mark S. Weisleder, Director
Channel Development, Bell Distribution Inc., Canada
Opinions on the book Services for UMTS: Creating
Killer Applications
"A welcome change from the technology-led literature, "Services for
UMTS" focuses on the services and applications end of the mobile
multimedia world."
- Dr Didier Bonnet,
Global Head of Strategic and Business Consulting, Telecom and Media Practice,
Cap Gemini Ernst &Young
"This book is a must read if you want to understand the options,
future services and dream about them from a rock solid standpoint."
- Roberto Saracco, Director, Future Centre, Telecom Italia Lab
"This book should help telecom operators, equipment manufacturers,
content providers and the capital markets manage their $1 trillion bet on the
success of 3G.”
- Assaad Razzouk, Deputy Head Global Corp Finance, Nomura International
plc
"This book is a visionary outlook into the world of UMTS and its
compelling services. It outlines how
modern tools can be used in mobile marketing to add value and utility to the
user."
- Andreas X. Müller, Executive Board, 12Snap AG
"The authors provide an insightful discussion into a wealth of
service possibilities that could be delivered by UMTS."
- Dr. Stanley Chia, Director, Group R&D - USA, Vodafone
"This book explains some of the compelling services the players in
the wireless industry will be able to develop and deploy based on the 3G
infrastructure."
- Jeff Lawrence, Director of Technology, Intel
“This is certainly the most comprehensive work I have seen on the
subject. The book explains how various elements of technology, product
development and system integration have come together to build successful 3G
services.”
- Regina
Nilsson, Director, Telecom Practice, PwC Consulting, Northern Business Unit
For business
consulting workshops and services see [3G Workshops & Consulting]
Biography / CV / Resume of Tomi T Ahonen [Biography Tomi T Ahonen]
For recent
press coverage of Tomi Ahonen see [See Tomi in Press]
For Tomi's upcoming
and past conference speakerships see [Tomi Conferences]
To request
workshop availability or any other contact, send e-mail to tomi@tomiahonen.com
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3G
book by Ahonen, UMTS book by Ahonen, WCDMA book by Ahonen, IMT2000 book by Ahonen,
CDMA2000 book by Ahonen, Mobile Internet book by Ahonen, Wireless Internet book
by Ahonen, Cellular Internet book by Ahonen, Mobile web book by Ahonen,
Wireless web book by Ahonen, Cellular web book by Ahonen
3G
services book by Ahonen, UMTS services book by Ahonen, WCDMA services book by
Ahonen, IMT2000 services book by Ahonen, CDMA2000 services book by Ahonen,
Mobile Internet services book by Ahonen, Wireless Internet services book by
Ahonen, Cellular Internet services book by Ahonen, Mobile web services book by
Ahonen, Wireless web services book by Ahonen, Cellular web services book by
Ahonen
3G
business book by Ahonen, UMTS business book by Ahonen, WCDMA business book by
Ahonen, IMT2000 business book by Ahonen, CDMA2000 business book by Ahonen,
Mobile Internet business book by Ahonen, Wireless Internet business book by
Ahonen, Cellular Internet business book by Ahonen, Mobile web business book by
Ahonen, Wireless web business book by Ahonen, Cellular web business book by
Ahonen
3G
application book by Ahonen, UMTS application book by Ahonen, WCDMA application
book by Ahonen, IMT2000 application book by Ahonen, CDMA2000 application book
by Ahonen, Mobile Internet application book by Ahonen, Wireless Internet
application book by Ahonen, Cellular Internet application book by Ahonen,
Mobile web application book by Ahonen, Wireless web application book by Ahonen,
Cellular web application book by Ahonen
3G
business book by Ahonen, UMTS business book by Ahonen, WCDMA business book by
Ahonen, IMT2000 business book by Ahonen, CDMA2000 business book by Ahonen,
Mobile Internet business book by Ahonen, Wireless Internet business book by
Ahonen, Cellular Internet business book by Ahonen, Mobile web business book by
Ahonen, Wireless web business book by Ahonen, Cellular web business book by
Ahonen
3G
strategy book by Ahonen, UMTS strategy book by Ahonen, WCDMA strategy book by
Ahonen, IMT2000 strategy book by Ahonen, CDMA2000 strategy book by Ahonen,
Mobile Internet strategy book by Ahonen, Wireless Internet strategy book by
Ahonen, Cellular Internet strategy book by Ahonen, Mobile web strategy book by
Ahonen, Wireless web strategy book by Ahonen, Cellular web strategy book by
Ahonen
3G
marketing book by Ahonen, UMTS marketing book by Ahonen, WCDMA marketing book
by Ahonen, IMT2000 marketing book by Ahonen, CDMA2000 marketing book by Ahonen,
Mobile Internet marketing book by Ahonen, Wireless Internet marketing book by
Ahonen, Cellular Internet marketing book by Ahonen, Mobile web marketing book
by Ahonen, Wireless web marketing book by Ahonen, Cellular web marketing book
by Ahonen
3G
segmentation book by Ahonen, UMTS segmentation book by Ahonen, WCDMA
segmentation book by Ahonen, IMT2000 segmentation book by Ahonen, CDMA2000
segmentation book by Ahonen, Mobile Internet segmentation book by Ahonen,
Wireless Internet segmentation book by Ahonen, Cellular Internet segmentation
book by Ahonen, Mobile web segmentation book by Ahonen, Wireless web
segmentation book by Ahonen, Cellular web segmentation book by Ahonen
Mobile commerce book by Ahonen,
m-commerce book by Ahonen, m-Business book by Ahonen, m-Banking book by Ahonen,
MMS book by Ahonen, SMS book by Ahonen