3G Books by Tomi T Ahonen, 3G Services, 3G Profits and 3G Marketing

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Bestselling technology and future books by Tomi Ahonen, Communities Dominate Brands, m-Profits, 3G Marketing and Services for UMTS

Future / Technology / Telecoms / 3G / Mobile Internet Books by Tomi T Ahonen Click on book cover or link to get more information:

NEXT BOOK BY AHONEN WILL BE - "Mobile is 7th Mass Media Channel" expected Spring 2008

Tomi's fifth book released August 2007
Digital Korea
Convergence of Broadband internet, 3G cell phones, Multiplayer
gaming, Digital TV, Virtual reality, Electronic cash, Telematics,
Robotics, e-Goverment and the Intelligent home

by Tomi T Ahonen & Jim O'Reilly

Foreword by Dr Yoo CEO of SK Communications

284 pages, hardcover

published by futuretext Ltd, 07.07.2007 (the "Bond" date..)

cost 30 UK Pounds / 45 Euros / 50 US Dollars

A case study of the world's most advanced

country by digital connectedness and the

information society

Read it NOW. Order it from futuretext

Book has its own website here - [Link to Digital Korea]

see below for opinions and endorsements

Going into third printing
Communities Dominate Brands

by Tomi T Ahonen & Alan Moore

Foreword by Stephen Jones, Chief Marketing Officer Coca Cola

270 pages, hardcover

published by futuretext Ltd, March 2005

cost 30 UK Pounds / 45 Euros / 50 US Dollars

The world's first book on how digitally

connected communities will disrupt and

dominate advertising/branding and

marketing

Read it NOW. Order it from futuretext

Or from Amazon or your bookseller anywhere

more info on book here - [Link to Dominate]

Book has blogsite - Communties Dominate Blog

see below for opinions and endorsements

Less than 6 months from release - already 2nd printing !!
3G Marketing: Communities & Strategic Partnerships

by Tomi T Ahonen, Timo Kasper & Sara Melkko

Forewords by Mike Short of O2 and Mobile Data Association

and Jouko Ahvenainen Chairman Xtract Ltd

333 pages, hardcover

published by John Wiley & Sons, July 2004

about 45 UK Pounds / 70 Euros / 60 US Dollars

"Fastest selling telecoms book ever" - John Wiley & Sons

"Insightful look into how wireless carriers develop

targeted marketing propositions" - LM Ericsson

[Link to 3G Marketing]

see below for more opinions and endorsements

m-Profits: Making Money from 3G Services

by Tomi T Ahonen, 360 pages, hardcover

Foreword by Teppo Turkki of Elisa Corporation

published by John Wiley & Sons, August 2002.

about 45 UK Pounds / 70 Euros / 60 US Dollars

Global bestseller

“Only book to give comprehensive view of marketing and

profits” - France Telecom. “Good read for industry

professionals, operators and bankers” - NTT DoCoMo.

“A great guide to making money in mobile services”

- Mercer MC

[Link to m-Profits]

see below for more opinions and endorsements

Services for UMTS: Creating Killer Applications in 3G

Edited by Tomi T Ahonen & Joe Barrett, 373 pages, hardcover

Foreword by Alan Hadden of GSM Suppliers Association

published by John Wiley & Sons, March 2002.

about 45 UK Pounds / 70 Euros / 60 US Dollars

“Strong ideas for future” - mmO2 “A must-read to understand

the future” – Telecom Italia “Most comprehensive work on

the subject” – PwC Consulting “If you read only one book on

3G, read this one” – Future Platforms

[Link to Services for UMTS]

see below for more opinions and endorsements

Same book Translated into Chinese !!!

Services for UMTS (in Chinese)

Edited by Tomi T Ahonen & Joe Barrett, 240 pages, softcover

published by China Railway Publishing House, 2004

For more information contact www.tqbooks.net

Opinions on book Digital Korea

Already two reviews of FIVE STARS on Amazon.Com and Five Stars on Amazon.Co.Uk

“The two authors of “Digital Korea” draw attention to the dynamic changes taking place in Korea and introduce readers to digital lifestyles that will be experienced around the world in the near future. The 12 case-study reports are particularly useful to those who want to learn about the “Digital Nirvana” in Korea. “Digital Korea” is a must-read book showing us that the future of Digital Society is close at hand rather than an abstraction about a remote future.”

- Seong-ju Lee, Editor-in-Chief TelecomsKorea.com South Korea

“For those of us working with the digital youth and struggling to understand the trends that are shaping our digital futures this book is priceless. A lot of what we in the UK think of as futurology is actually already happening in Korea. Packed with case studies and behavioural analysis this is a hugely rewarding read for anyone needing to gain insights into how digital society may evolve over here and how innovation is moving ever faster – ‘bballi bballi’!”

- Peter Miles, CEO, SubTV UK

“Having been involved with the planning and implementation of the Broadband and Telecoms revolution in Korea and internationally on Telecoms missions since, I am really impressed how Tomi and Jim have captured the essence and achievements of the Korea Digital journey from a range of cyber citizen, venture, corporate and Government perspectives. This book really helps the reader understand what makes a winning Digital ecosystem within a Global context”

- JaeHong Yoon, Senior Vice President Korea Telecom South Korea

“I recommend this book as an insightful resource base for the near future concept creation, as the penetration rates of broadband Internet, 3G mobile and digital TV reach the levels in South Korea today.”

- Karri Mikkonen, Director of Strategy, TeliaSonera Group Sweden

“Having worked with, admired and continually been amazed at the sophistication of the Korean telecoms sector, Digital Korea goes a long way to uncover and explain some of the secrets of this success and how it could influence digital futures internationally.”

- Mark Newman, Chief Research Officer, Informa Telecoms and Media UK

“The book shows how intensely gamers become involved in virtual worlds and multiplayer gaming environments. The authors accurately describe how demanding the South Korean gaming environment has become due to the skilled professional gamers.”

- Alvin Yap, CEO Nexgen Studio Singapore

“Jim O’Reilly and Tomi Ahonen provide a great insight on Korea’s hot bed of activity in Emerging technologies particularly Digital Convergence. It illustrates how Government policy combined with speed of economic growth , exports and fierce customer demands can shake up Service models and Industries globally.”

- Robert Jelski, Global Sector Head, 3i UK

Opinions on book Communities Dominate Brands

Several reviews of FIVE STARS on Amazon.Com and Five Stars on Amazon.Co.Uk

“The authors vividly illustrate the rapidly growing power of digital communities with examples of real cases where companies have achieved considerable business success by being creative and engaging customers.”

- Harry Drnec, Managing Director Red Bull UK

“This book provides a comprehensive understanding as to why business, media and customers will never be the same again; where interrupting audiences and one-way flows of marketing communications are things of the past.”

- Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media USA

“The authors understand how living in a converging mobile world introduces threats to your business model from a wide range of competitors, and then the book gives concrete examples of how to survive, which is why I recommend you read this book.”

- Kazutomo Robert Hori, CEO - Cybird Japan

“Having made most of my career on marketing communications, I find it compelling when somebody preaches the death - future or past - of advertising. I agree on many points with Alan and Tomi, disagree on some, and find the book a very interesting and valuable read. Marketing communications today and in the future should not be interruptive, it should be creative, engaging, entertaining, conversational and personal, be it in mass media or in the mobile device in someone’s jeans pocket. Showing respect to the consumers is your first step towards success, the consumer now truly holds the power.

- Ami Hasan, Chairman and Chief Creative Officer, hasan & partners Finland

“This book clearly identifies the significant issues facing the audio-visual industry and the impact these have on commercial broadcasting.”

- John Ranelagh - Vice President TV2 Norway, former Commissioner of the ITC

“This is the first book I have seen to capture the immense influence and rapidly expanding presence of communities. The authors identify the underlying dynamics that are at play, from bloggers to videogamers to mobile phone users. And it is not just theory, there is much down-to-earth practical advice of how businesses can invite participation and treat these new social and communication phenomena as good newas and not a liability.”

- Adriana Cronin-Lukas, Founding Partner, the Big Blog Company, UK

Opinions on book 3G Marketing: Communities and Strategic Partnerships

FIVE STARS on Amazon.Com and Five Stars on Amazon.Co.Uk

"3G Marketing is packed with useful and practical techniques and examples of how mobile operators can use modern targeted marketing to achieving success in the competitive marketplace."

- Steven S.K. Chan, Director Internet Services and Product Development, MobileOne Singapore

"The authors have accurately described the issues involved in the introduction of radically new services into untested markets, and provide a wealth of practical tools and methods to achieve market success."

- Claus Nemchinov, International Development Director, Shazam Entertainment, UK

"In this book the authors offer an insightful look into how modern wireless carriers are capitalising on their customer data and developing targeted marketing propositions."

- Jan-Anders Dalestam, Sr Vice President Business Development, Ericsson Wireless Communications, USA

"The authors combine a solid marketing foundation with the latest mobile telecoms phenomena such as reachability and communities to create a handbook for achieving customer satisfaction in the connected age."

- Alan Moore, CEO, Small Medium Large Xtralarge (SMLXL), UK

"This book is the first to explain how telecoms billing, tariffing, and revenue assurance all relate to profitability as operators rush to deploy advanced and complex services."

- David Leshem, Executive Vice President Marketing, Compwise, Israel

"Murfing and reachabilty are just two of the concepts introduced against an extensive menu of marketing techniques. These are all set against a backdrop of significant growth in usage of Mobile services globally and a need to professionalise usage segmentation, market intelligence, and partnerships."

- Mike Short, Vice President Research and Development O2, UK; and Chairman Mobile Data Association

Opinions on book m-Profits: Making Money from 3G Services - the world's first business book on next generation wireless

FIVE STARS on Amazon.Com and Five Stars on Amazon.Co.Uk

"Just like the book Services for UMTS, this book offers a very interesting perspective on the dynamics of mobile money making. It is particularly interesting because it attempts to deal with the wireless industry at the moment of the sector's global recession and retreat. I am sure the book will be a good read not only for academics but also for industry professionals, operators, bankers and analysts."

- Voytek K. Siewierski, Executive Director, Global Business Department, NTT DoCoMo

"In this book Tomi Ahonen illustrates a solid understanding of how money will be made in 3G with corporate solutions, m-commerce and mobile advertising."

- Paul May, Principal Consultant and Founder Verista; Author of Mobile Commerce and The Business of E-Commerce

"M-profits is one of very few books on 3G services and the only to give a comprehensive view of the issues of marketing and revenue. It is a useful tool for 3G professionals and amateurs alike."

- Sophie Ghnassia, GPRS & UMTS Project Director, France Telecom

"M-Profits is a detailed, down to earth book and a great guide to the ABC of making money in mobile services."

- João Baptista, Vice President, Mercer Management Consulting

"This is the first book I have seen to discuss the money side of the 3G opportunity, with very thorough coverage from the angles of the major players. This book gives practical guidance on creating win-win opportunities to bring content and satisfied users to 3G."

- Steve Jones, Founder, the3Gportal.com

"In this book, Tomi Ahonen has made complex theories easy to understand, using practical examples from the leading innovative countries in the world, which can be applied in telecom markets in Europe, Asia and North and South America."

- Mark S. Weisleder, Director Channel Development, Bell Distribution Inc., Canada

Opinions on the book Services for UMTS: Creating Killer Applications

"A welcome change from the technology-led literature, "Services for UMTS" focuses on the services and applications end of the mobile multimedia world."

- Dr Didier Bonnet, Global Head of Strategic and Business Consulting, Telecom and Media Practice, Cap Gemini Ernst &Young

"This book is a must read if you want to understand the options, future services and dream about them from a rock solid standpoint."

- Roberto Saracco, Director, Future Centre, Telecom Italia Lab

"This book should help telecom operators, equipment manufacturers, content providers and the capital markets manage their $1 trillion bet on the success of 3G.”

- Assaad Razzouk, Deputy Head Global Corp Finance, Nomura International plc

"This book is a visionary outlook into the world of UMTS and its compelling services. It outlines how modern tools can be used in mobile marketing to add value and utility to the user."

- Andreas X. Müller, Executive Board, 12Snap AG

"The authors provide an insightful discussion into a wealth of service possibilities that could be delivered by UMTS."

- Dr. Stanley Chia, Director, Group R&D - USA, Vodafone

"This book explains some of the compelling services the players in the wireless industry will be able to develop and deploy based on the 3G infrastructure."

- Jeff Lawrence, Director of Technology, Intel

“This is certainly the most comprehensive work I have seen on the subject. The book explains how various elements of technology, product development and system integration have come together to build successful 3G services.”

- Regina Nilsson, Director, Telecom Practice, PwC Consulting, Northern Business Unit

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