This is the information and ordering page for the new eBook
Tomi Ahonen's Pearls Vol 1: Mobile
Advertising
This is the only place where you can order
the eBook
The 171
page eBook has 50 "pearls" which are real world services and
applications in mobile as collected by Tomi T Ahonen and selected from his
collection covering several thousand, with over 1,200 shown into the public
domain. Tomi is the former Nokia executive who has written six hardcover
bestsellers for the mobile industry, that are referenced in over 40 books by
other authors. Tomi is regularly quoted in the press on the mobile industry.
This first
volume dated January 2009 deals with the topics of mobile advertising and
marketing and has essentially the "best of the Pearls" as selected by
Tomi Ahonen around topics of advertising and marketing with mobile. All typical
mobile advertising and marketing concepts are included such as coupons,
location-based advertising, viral marketing, advergaming, free sponsored
services, and engagement marketing. The Pearls come from 19 countries on four
continents, including Australia, China, Finland, Germany, India, Japan, South
Korea, UK and the USA.
Out of the 171 pages of content, the eBook spends 105 pages showcasing the 50
Pearls thus spending on average 2 pages per Pearl. The eBook includes 13 Pearls
that have never been shown in the public domain. Each Pearl description
includes the full Powerpoint slide as used by Tomi Ahonen in his public presentations
or private workshops. Most Pearls include significant further updates and
additional detail on the story, beyond what is on the original Pearl slide
including in several cases further numbers, users, response rates etc.
The eBook also includes brief discussions about the industry, customers, and
services; as well as stats about the topics of this Volume: mobile advertising
and marketing. There is also a history of the Pearls and an index to the
Pearls. See sample pages in the excerpts at the link below.
The eBook
license is a single user licence and is not allowed to be distributed. But the
file is in native pdf format so you will not need any special eBook reader
software, and there are no restrictions for you to install the file on several
readers, computers etc.
This is the
only location where you can order the eBook.
UPDATE about page size and font size: The eBook was originally published on 15
January 2009 on a page size of A5 using the font size 10. Early buyers have expressed
a wish to have a larger font to work on common eBook readers, and the eBook
will be reformated for font size 14 while maintaining the same page size. Thus
some early references to the eBook mention it as 104 pages in size. The eBook
is 171 pages in the new revised larger font size, but has the same content.
For anyone who is returning to this website who has bought the eBook, don't be
concerned tha the eBook now lists the page count at 171 pages rather than 104.
The content is the same, only the font is larger.
TO SEE EXCERPTS FROM BOOK
If you want
to see excerpts from the book, click here
[Excerpts from
Pearls Vol 1: Mobile Advertising]
These page excerpts are jpg files and of reduced quality. The actual
eBook is in pdf format and of higher resolution.
Reviews of the eBook
The first
full book review of the eBook is out on 19 January, 2009 at the WAP Review. WAP
Review writes: "Pearls Vol 1, at 119
pages, is a quick and lively read that offers plenty of ideas for anyone in
mobile publishing, development, advertising or marketing. Reading Pearls might very well inspire you to
create the next highly successful mobile service or campaign."
For a full review follow this link: http://wapreview.com/blog/?p=2622
ENTERPRISE AND CORPORATE LICENSES
The eBook
is also available for a national/small business license at 100 Euros and for a
corporate/international license at 500 Euros. A custom version of the eBook can
be prepared for use as custom corporate gifts also in printed form. Please
write to tomi@tomiahonen.com for more information on enterprise and
corporate licenses and on any interest in using the eBook content as a
corporate gift including a custom printed edition.
ALSO SECOND PEARLS VOLUME
The Pearls series of eBooks has expanded. The Tomi Ahonen Pearls Vol 2:
Mobile Social Networking has been released. Tomi is working on Volume 3 about
mobile payments. To see all 9 of Tomi's books, please see [Tomi Ahonen Books]
ORDERING INFORMATION
Right now
there is no automated delivery of the pdf file. You will need to first make
payment via Paypal here, where you can use your credit card or Paypal account
to pay. After you have paid, you have to send an email to tomi@tomiahonen.com, with the following
information as below, to request the download. The eBook is usually sent within
an hour or two, but it may take up to 24 hours for the file to arrive in your
inbox.
Also note
that the file size is nearly 2 megabytes, so make sure your inbox allows large
file transfers (and/or has enough room).
After you
have made payment, please write immediately to Tomi
Ahonen to request the email with the eBook file. Please indicate
what was the entity that made the payment (ie name on the credit card).
Indicate in
the email header "Paid for ebook" and send that information as email
to tomi@tomiahonen.com
You will receive the book within the next 24 hours. If you do not
receive the file, please write back.
(You probably need to have cookies enabled on
your PC to use the Paypal links.)
USE Paypal Links below depending on which currency you want to use to
pay
To pay in Euro - the price is €9.99
Euro - use this link to Paypal
or to pay in UK Pounds - the price £9.49
is use this link to Paypal
or to pay in US Dollars - the price is $13.99
- use this link to Paypal
Remember to send email after you have paid
NOTE:
Tomi also has a brand new Almanac about the industry statistics, another eBook
of 180 pages with 84 charts,. tables and graphs. To see it including sample pages and sample data and
graphs, follow the link here. Remember also Tomi's Pearls Vol 2 and his
hardcover book Mobile as 7th of the Mass Media. All of Tomi's 9 books are at
this one location:
Page with all Tomi Ahonen's books
To return
to the top of tomiahonen.com, click here
www.tomiahonen.com
To return to Tomi's blog click one of these
two links www.communities-dominate.blogs.com