This is the information and
ordering page for the new eBook
Tomi Ahonen's
Pearls Vol 1: Mobile Advertising
This is the only
place where you can order the eBook
The 171 page eBook
has 50 "pearls" which are real world services and applications in
mobile as collected by Tomi T Ahonen and selected from his collection covering
several thousand, with over 1,200 shown into the public domain. Tomi is the
former Nokia executive who has written six hardcover bestsellers for the mobile
industry, that are referenced in over 40 books by
other authors. Tomi is regularly quoted in the press on the mobile industry.
This first volume dated January 2009 deals
with the topics of mobile advertising and marketing and has essentially the
"best of the Pearls" as selected by Tomi Ahonen around topics of
advertising and marketing with mobile. All typical mobile advertising and
marketing concepts are included such as coupons, location-based advertising,
viral marketing, advergaming, free sponsored services, and engagement
marketing. The Pearls come from 19 countries on four continents, including
Australia, China, Finland, Germany, India, Japan, South Korea, UK and the USA.
Out of the 171 pages of content, the eBook spends 105 pages showcasing
the 50 Pearls thus spending on average 2 pages per Pearl. The eBook includes 13
Pearls that have never been shown in the public domain. Each Pearl description
includes the full Powerpoint slide as used by Tomi Ahonen in his public
presentations or private workshops. Most Pearls include significant further
updates and additional detail on the story, beyond what is on the original
Pearl slide including in several cases further numbers, users, response rates
etc.
The eBook also includes brief discussions about the industry, customers, and
services; as well as stats about the topics of this Volume: mobile advertising
and marketing. There is also a history of the Pearls and an index to the
Pearls. See sample pages in the excerpts at the link below.
The eBook license is a single user licence
and is not allowed to be distributed. But the file is in native pdf format so you will not need
any special eBook reader software, and there are no restrictions for you to
install the file on several readers, computers etc.
This is the only location where you can order
the eBook.
UPDATE about page
size and font size: The eBook was originally published on 15
January 2009 on a page size of A5 using the font size 10. Early buyers have
expressed a wish to have a larger font to work on common eBook readers, and the
eBook will be reformated for font size 14 while maintaining the same page size.
Thus some early references to the eBook mention it as
104 pages in size. The eBook is 171 pages in the new revised larger font size,
but has the same content.
For anyone who is returning to this website who has
bought the eBook, don't be concerned tha the eBook now lists the page count at
171 pages rather than 104. The content is the same, only the font is larger.
TO SEE EXCERPTS FROM
BOOK
If you want to see excerpts from the book,
click here [Excerpts from Pearls Vol 1:
Mobile Advertising] These page
excerpts are jpg files and of reduced quality. The actual eBook is in pdf
format and of higher resolution.
Reviews of the eBook
The first full book review of the eBook is
out on 19 January, 2009 at the WAP Review. WAP Review writes: "Pearls Vol
1, at 119 pages, is a quick and lively read that offers plenty of ideas for
anyone in mobile publishing, development, advertising or marketing. Reading Pearls might very well inspire you to
create the next highly successful mobile service or campaign."
For a full review follow this link: http://wapreview.com/blog/?p=2622
ENTERPRISE AND
CORPORATE LICENSES
The eBook is also available for a
national/small business license at 100 Euros and for a corporate/international
license at 500 Euros. A custom version of the eBook can be prepared for use as
custom corporate gifts also in printed form. Please write to tomi@tomiahonen.com for more information on enterprise and
corporate licenses and on any interest in using the eBook content as a
corporate gift including a custom printed edition.
ORDERING INFORMATION
Right now there is
no automated delivery of the pdf file. You will need to first
make payment via Paypal here, where you can use your credit card or
Paypal account to pay. After you have paid, you have to send an email to tomi@tomiahonen.com, with the following
information as below, to request the download. The eBook is usually sent within
an hour or two, but it may take up to 24 hours for the file to arrive in your
inbox.
Also note
that the file size is nearly 2 megabytes, so make sure your inbox allows large
file transfers (and/or has enough room).
After you have made payment, please write
immediately to Tomi Ahonen to request the email with the eBook file. Please
indicate what was the entity that made the payment (ie name
on the credit card).
Indicate in the email header "Paid for ebook"
and send that information as email to tomi@tomiahonen.com
You will receive the book
within the next 24 hours. If you do not receive the file, please write back.
(You probably
need to have cookies enabled on your PC to use the Paypal links.)
USE Paypal Links below
depending on which currency you want to use to pay
To
pay in Euro - the price is €9.99
Euro - use this link to Paypal
or to pay in UK Pounds - the
price £9.49
is use this link to Paypal
or to pay in US Dollars - the
price is $13.99
- use this link to Paypal
Remember
to send email after you have paid
NOTE: Tomi
also has a brand new Almanac about the industry statistics, another eBook of
171 pages with 70 charts,. tables
and graphs. To see more, iincluding sample pages and sample data and graphs,
click on this link::
http://www.tomiahonen.com/ebook/almanac.html
To return to the top of tomiahonen.com, click
here www.tomiahonen.com
To return to Tomi's blog click one of these
two links www.communities-dominate.blogs.com