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Tomi Ahonen Almanac 2012 - Mobile Telecoms Industry Review

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The TomiAhonen Almanac 2012 has been released.

NEWS - you can now get the full 2010 edition of the TomiAhonen Almanac for totally free as direct download from See below for details.

The TomiAhonen Almanac 2012 (just updated) is longer than the 2011 edition, at 191 pages with all updated stats and more tables and charts. There are 3 completely new tables and charts that were not in the 2011 edition, and all other charts have been updated or revised and in some cases expanded with even more detail. The Almanac 2011 has a total of 96 charts, tables and graphs. It includes all categories and statistics that the 2011 edition had.


To order it, please use the ordering / payment here.

TomiAhonen Consulting and Tomi T Ahonen have released the Tomi Ahonen Almanac 2012: Mobile Telecoms Industry Annual Review, totally updated and revised from the 2011 edition, with all data current to January 1, 2012.

The Tomi Ahonen Almanac 2012 is available only in eBook format. It is 191 pages in length and intended as a one-source comprehensive telecoms industry statistical review for the year, with totally up-to-date numbers, following on Tomi T Ahonen's popular industry review blogs at the blogsite


The Tomi Ahonen Almanac 2012 includes chapters on subscribers, handsets, revenues, messaging, mobile internet, mobile music, mobile gaming, television and video for mobile, mobile social networking, and other content types. It includes shorter discussions of mobile voice, telematics, mobile commerce, enterprise/business and infrastructure aspects of the industry. The Almanac has 96 charts and tables including statistical data on the 60 major mobile telecoms markets (country data) and 20 biggest mobile operator groups.

The Tomi Ahonen Almanac 2012 answers such questions as how many mobile phone handsets have color screens, or are cameraphones, or have bluetooth or Java/Brew or memory card support. The handset section includes data on handset form factors, such as by input types, and a lot of information on smartphones including the market shares of installed bases as well as new sales, and penetration rates of smartphones regionally. The Almanac 2012 tells which of the 60 leading countries has launched 3G or offer MVNOs, as well as subscriber counts and national penetration rates. For the major mobile content types such as SMS and MMS messaging, music, gaming, news, social networking, advertising etc it tells how many users there are worldwide, what kind of revenues are generated by the content type, and several other relevant factors depending on the relevant item such as suitable handset penetration rates, average monthly revenues per user, the regional splits of revenues, the total amount of traffic, etc. For the largest carrier groups it reveals footprints and subscriber counts. The Almanac also includes the exclusive TomiAhonen Consulting index of 30 most advanced mobile telecoms markets ranked, as well as the 25 countries where 3G has been most widely adopted.

TABLE OF CONTENTS to TomiAhonen Almanac 2012 Edition

Chapter 1 - Intro
Chapter 2 - Size of Industry (8 tables & charts)
Chapter 3 - Customers (6 tables & charts)
Chapter 4 - Handsets (14 tables & charts)
Chapter 5 - Mobile Messaging (10 tables & charts)
Chapter 6 - Mobile Internet (8 tables & charts)
Chapter 7 - Seventh Mass Medium (7 tables & charts)
Chapter 8 - Music on Mobile (5 tables & charts)
Chapter 9 - Mobile TV and Video (4 tables & charts)
Chapter 10 - Mobile Gaming (4 tables & charts)
Chapter 11 - Mobile Social Networking (5 tables & charts)
Chapter 12 - Other Mobile Content (3 tables & charts)
Chapter 13 - Smartphone Apps (4 tables & charts)
Chapter 14 - Mobile Advertising and Marketing (5 tables & charts)
Chapter 15 - Voice Calls (2 tables & charts)
Chapter 16 - Business/Enterprise Services (1 tables & charts)
Chatper 17 - Other Mobile Data (0 tables & charts)
Chapter 18 - Network Infrastructure (1 tables & charts)
Chapter 19 - Digital Divide (3 tables & charts)
Chapter 20 - History and Milestones

Index of Mobile Leadership (30 countries)
60 Major Countries Mobile Stats
25 Countries with Most Mobile Subscribers
25 Countries by Highest Mobile Penetration Rate
25 Countries by Highest 3G Penetration Rate
20 Biggest Mobile Operator Groups

About the Author

The Tomi Ahonen Almanac 2012 is optimized for reading on handheld devices and other eBook readers in 14 point text on a page size of A5. It is an invaluable comprehensive reference resource for professionals in the industry to carry along for the latest statistical data on the industry.

There is a brand parallel edition from December 2010,

please do not buy the wrong book. The parallel edition to the

TomiAhonen Almanac is the TomiAhonen Phone Book.

Where the Almanac looks at the total mobile industry from

consumers and subscriptions to services and applications to

handsets and terminals to networks and infrastructure, and all

the related usage and revenues of the total mobile telecoms

industry, the TomiAhonen Phone Book focuses on the

handsets side of the industry with smartphones, featurephones,

dumbphones, smartphone operating systems and related

phones-industry stats like installed bases, market shares,

average retail prices, feature adoption, regional comparisons etc.

The format is the same as the Almanac, but the Phone Book
has 98 tables and charts all specific to the handset industry.
Please see more at TomiAhonen Phone Book and compare

before you buy.

Use the link below to order Tomi Ahonen Almanac.


This is the only location where you can order the eBook.




Tomi T Ahonen was rated the most influential expert in mobile by Forbes in January 2012. Tomi is the most published author in mobile. The bestselling author of twelve mobile telecoms books several of which have gone into reprints and translated to several languages, Tomi is already referenced in books by over 120 other authors and considered the foremost industry expert on the statistics for the industry. The former Nokia executive lectures at Oxford University's short courses on the future of mobile telecoms, is often seen on TV and has been quoted in the press over 300 times in publications such as Wall Street Journal, Business Week, Financial Times, the Economist, etc., as well as countless telecoms industry periodicals. Here is the link to his full biography.




The 2010 Edition of the TomiAhonen Almanac has now been made available, totally free, complete and unedited, with all tablets, charts and graphs in uncripled form, as an unrestricted pdf file. You can download it right now, without any payment, no registration, and no commitment. But you can see the full Almanac, the format of the pages, the size and how it fits to your smartphone. Kindle, iPad, etc. The only place where you can get the free 2010 Freeware Edition of the Almanac is via - just follow the link here. If you like the 2010 edition - which you may share with all your friends and colleagues too, it is unrestricted pdf file with no copy protection, please come back here to consider ordering the 2012 edition for the latest data and some more tables added since the 2010 edition (see Table of Contents to see for more). Download TomiAhonen Almanac 2010 Freeware Edition from to get your free sample Almanac full version.



Opinions and references to Tomi Ahonen Almanac:


The first references to the stats and numbers from the Tomi Ahonen Almanac have been seen at Smart Mobs,

at Digital Stats, at MobSocNet, at New Mobile Tech, at WAP Review and at MobHappy.

WAP Review for example wrote about it like this on 18 February 2009: "if you are interested in mobile statistics you really need to pick up a copy of Tomi Ahonen's Almanac 2009. It's Tomi's latest eBook, a compilation of mobile statistics. The almanac is full of hard to find information like: The total number of mobile Internet users: 1.05 billion, which in 2008 for the first time surpassed the total number of PC Web users (1 billion). Average mobile phone replacement cycle: 14 months; Percentage of mobile content revenue derived from adult entertainment: 5% in 2008."

Russell Buckley the European MD of Admob and the Chairman of the Mobile Marketing Association, who blogs at Mobhappy, wrote this about the Almanac on 13 Feb 2009 in this way: "Whenever I need a stat, Tomi seems to have it, so I'd highly recommend this for any aspiring mobile fact junkie. And no, I don't get commission or anything grubby."




The Almanac will also available for a national/small business license at 100 Euros and for a corporate/international license at 250 Euros. A custom version of the Almanac can be prepared for use as custom corporate gifts also in printed form. Please write to for more information on enterprise and corporate licenses and on any interest in using the Almanac content as a corporate gift including a custom printed edition.




Right now there is no automated delivery of the pdf file. You will need to first make payment via Paypal here, where you can use your credit card or Paypal account to pay. After you have paid, you have to send an email to, with the following information as below, to request the download.


Also note that the file size is approximately 1.5 megabyte, so make sure your inbox allows large file transfers (and/or has enough room).


After you have made payment, please write immediately to Tomi Ahonen to request the email with the Almanac file. Please indicate what was the entity that made the payment (ie name on the credit card). The Almanac will be emailed to you usually within an hour, but it may take longer depending on time zones.


Indicate in the email header "Paid for Almanac" and send that information as email to


You will receive the Almanac within the next 24 hours. If you do not receive the file, please write back.


(You probably need to have cookies enabled on your PC to use the Paypal links. In case the Paypal page displays Chinese characters - we apologize, then please click on the top left selection, and change the language to suit your country and language)

NOTE - we ship you the 2012 Edition. The 2011 Edition of the Almanac is no longer available.

USE Paypal Links below.






To buy Tomi Ahonen Almanac and pay in UKP use this link 9.49 UK Pounds - use this link to Paypal


To buy Tomi Ahonen Almanac and pay in Euro use this link 9.99 Euro - use this link to Paypal


To buy Tomi Ahonen Almanac and pay in US Dollars use this link $13.99 US dollars - use this link to Paypal



Remember to send email after you have paid and indicate "Paid for Almanac" in the header.



To see Tomi's other eleven books including his six hardcover bestsellers and his new eBooks Pearls Vol 1: Mobile Advertising, or Pearls Vol 2, Mobile Social Networking or Pearls Vol 3: Mobile Money follow this link: Tomi Books.

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