Making
Money from 3G Mobile Services…
To be published by Wiley Friday September 27th
2002
Hardback, £34.95
"m-Profits
is a detailed, down to earth book and a great guide to the ABC fo makign money
in mobile services."
João Baptista
Vice President, Mercer Management
Consulting
"In
this book Tomi Ahonen illustrates a solid understanding of how money will be
made in 3G with corporate solutions, m-commerce and mobile advertising."
Paul May
Principal Consultant and Founder, Verista
Author of Mobile Commerce and The
Business of E-Commerce
The theory of how money may be made from m-Commerce in a 3G environment has been widely debated and argued, whilst the technology leaps forward, are consumer adoption rates catching up? Reports suggest that worldwide uptake of m-commerce by consumers is slow, which begs the question; how can value be added to 3G transactions from the consumer standpoint?
Written for
the non-technical reader, m-Profits has a
solid business focus, and explains how the true value of the mobile phone
begins first and foremost as a personal device,
where how we relate to this device should form the tenets for providing
profitable services to consumers. m-Profits
outlines the Ahonen-Barrett theory called 'The Five m's of 3G Services' and
convers five chapters on service ideas which each describe 3G services in
detail. Interspersed with 'Vignettes from a 3G Future@ and using analogies from
other industries, Ahonen goes on
in later chapters to discuss the business issues of traffic patterns, revenue
sharing and partnering schemes, competition and the marketing of 3G services.
Tomi T Ahonen is an independent consultant and editor / author of the highly regarded books on 3G/UMTS and the mobiel internet;.Services for UMTS: Creating Killer Applications in 3G and 3G Marketing: New Strategic Partnerships. Tomi has been quoted many times by periodicals on 3G topics, and has previously set up and headed Nokia's Global 3G Business Consultancy department and had also set up the segmentation for Nokia Networks. Tomi holds an international MBA (with hons) from St John's University New York. For more information, visit www.tomiahonen.com.
For further information on m-Profits, to request a review copy or to arrange an interview please do not hesitate to contact Felicity Roberts on 01243 770607 or e-mail froberts@wiley.co.uk