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3G
Consultant Tomi Ahonen book "Services for UMTS" Creating Killer Applications in 3G, together with Joe
Barrett
Services
for UMTS: Creating Killer
Applications in 3G ALSO: Tomi’s second
book has just been
released
Edited
by Tomi T Ahonen & Joe Barrett see [book m-Profits]
373 pages hardcover,
published by John Wiley & Sons, March
2002.
Foreword by Alan Hadden,
President GSA
Contributions by: Jouko
Ahvenainen, Russell Anderson,
Frank Ereth, Harri Holma, Päivi Keskinen, Ari Lehtoranta,
Canice McKee, Timo Rastas, Michael D Smith, Mika
Suomela and Antti Toskala
Services for UMTS became the best selling 3G book in October 2002 according to
the 3G Newsroom and Amazon see the list at [Link to 3G
Newsroom].
First reviews include 3G Insight, Book News, M For Mobile, Dollargate and WAP Insight just click here [3G Insight] [M For Mobile]
NEW:
Four places to buy the book on-line,
see below
To visit John
Wiley & Son's website, click here [Wiley Comm Tech
Books]
To see
other books by Tomi Ahonen, click here [Ahonen books]
To return
to top of Tomiahonen.com, click [Return to
Tomiahonen.com]
MOST RECENT REVIEWS OF
SERVICES FOR UMTS
"The book makes interesting reading, regarding the
possible services that could sell over UMTS networks. Although the book is
"UMTS-centred", it may
also be of interest to the broadcasting community, as many services and
applications identified in this
book
could readily be implemented in the interactive digital broadcast
(radio/television) environment. Therefore, this book should
be regarded more as a comprehensive
compendium of possible interesting "user-on-the-move" applications
that could be
implemented
by means of any "convergent platform" – not solely by a given
technology such as UMTS. It contains a number of
useful marketing and attribute lists that
could generally be applied to almost any services hoping to have some chance of
success."
- For
Your Bookshelf, European Broadcasting Union (EBU), January 2003
Some of the opinions on the book Services for
UMTS:
"If
you only read one book about 3G, read this one."
- Tom Hume, Future Platforms
-
Book News
"Whether
you are an operator, service provider or content developer, this book will help
you identify the opportunities ahead."
- M For
"Services
that customers need will be the only driver for
3G. This book provides a framework for the launch of UMTS, but more
significantly strong ideas for future demand and capability."
- Mike Short, Vice
President mmO2, Past Chairman GSM Association
"A
welcome change from the technology-led literature, "Services for UMTS" focuses
on the services and applications end of the mobile multimedia world."
- Dr Didier Bonnet,
Global Head of Strategic and Business Consulting,
Telecom and Media
Practice, Cap Gemini Ernst &Young
"This
book is a must read if you want to understand the options, future services and
dream about them from a rock solid standpoint."
-
Roberto Saracco, Director, Future Centre, Telecom Italia Lab
"This
book should help telecom operators, equipment manufacturers, content providers and
the capital markets manage their $1 trillion bet on the success of 3G.”
- Assaad Razzouk,
Deputy Head Global Corp Finance, Nomura International plc
"This
book is a visionary outlook into the world of UMTS and its compelling
services. It outlines how modern tools
can be used in mobile marketing to add value and utility to the user."
- Andreas X.
Müller, Executive Board, 12Snap AG
"The
authors provide an insightful discussion into a wealth of service possibilities
that could be delivered by UMTS."
- Dr. Stanley Chia,
Director, Group R&D - USA, Vodafone
"This
book explains some of the compelling services the players in the wireless
industry will be able to develop and deploy based on the 3G
infrastructure."
- Jeff Lawrence, Director
of Technology, Intel
“This
is certainly the most comprehensive work I have seen on the subject. The book
explains how various elements of technology, product development and system
integration have come together to build successful 3G services.”
- Regina Nilsson,
Director, Telecom Practice, PwC Consulting, Northern Business Unit
SERVICES FOR UMTS IS FOR SALE AROUND THE WORLD. In Europe you can order it now from
Amazon.co.uk or the3Gportal.com; in Finland buy it from Dataclub.fi; in USA,
Asia and the rest of the world you can order it from Amazon.com:
Link to
the3GPortal.com Link
to Amazon.co.uk (UK site)
[Link
to the3GPortal.com] [Link
to Amazon.co.uk]
Link to
Dataclub.fi in Finland Link
to Amazon.com in USA
[Link to
Dataclub.fi] [Link
to Amazon.com]
Text from the back cover of the book:
Services for UMTS
Creating
killer applications in 3G
Edited by
Tomi T Ahonen, independent consultant, UK
And Joe
Barrett of Nokia Finland
UMTS is not
about technology, its about Services...
The UMTS or
3G environment is the ultimate convergence of fixed and mobile, voice and data,
content and delivery. The result is the largest, and most complex communications system that man has
designed. The industry is expected to
generate revenues in excess of a trillion dollars in less than ten years. If you want a challenge, then this is the
industry to be in.
Services
for UMTS (Universal Mobile Telecommunications System) or 3G (3rd
Generation mobile networks) is a book about the near future, where UMTS allows
mobile phones and other devices for communications, entertainment, personalised
services, utility and fun to be used in new ways.
While it is
difficult to predict the future in a precise way, broad categories and general
service ideas are emerging. This book
looks at over 200 of these possible applications and providers more detailed
scenarios on over 170 of them. It explores
these ideas in depth, with suggestions on how to create exciting and viable
services for a new world.
Written for
the non-technical reader and with a strong business focus, Services for UMTS is a "must-read" for anybody wanting to enter the
UMTS environment, to understand it, or to make money in it.
To read a
summary of the book, click here [Summary of Book] and to see table of contents, click
here [Table of Contents]. To see brief biographies of the editors,
click here [Editors of Book].
This book intends to answer many of the
current UMTS service questions as
well as introduce new ideas and
concepts to enable operators to create a winning
UMTS services strategy.
- What should be the focus of
service creation for rapid profits in UMTS
- What are the key segments that
should be addressed with UMTS services
- What are the roles of the
network operator, service provider, application
developer, system integrator, and others in partnership - How to build more value into
digital services to turn them into killer
applications for their target segments - What are the differentiating
factors that will separate the leaders from the
UMTS pack - How the new Mobile Internet
differs from the existing fixed Internet, and why
users, content and revenues will migrate to the Mobile Internet - The 5 M's of creating desirable
and profitable UMTS service
To visit John
Wiley & Son's website, click here [Wiley Comm Tech
Books]
To see
Amazon.Com's pages where you can order the book, click here
[Amazon.Com]
To see summary
of the book contents, click here [Summary of Services for UMTS]
To see the table
of contents for the book, click here [Table of Contents]
To see
brief bios and pictures of the editors, click here [Editors Services for UMTS]
To return
to top of Services for UMTS, click here [Return to Top]
To return
to top of Tomiahonen.com, click here [Return
to Tomiahonen.com]
Table of Contents for book Services for UMTS, edited
by Tomi T Ahonen & Joe Barrett, 2002
TABLE OF
CONTENTS
Services for UMTS
Edited by Tomi T
Ahonen & Joe Barrett
Foreword
Acknowledgements
1.
Intro to
UMTS services
Enriching the Experience. From Ears to
Eyes
Fixed Internets, Second Generations, and UMTS
Recent Service Trends
Money Lessons from the Fixed Internet
The End of the Beginning
2.
Attributes
of services for UMTS
Competition from Old Economy and Beyond
Micro-payments
Further Attributes
Service Creation Aides
At last on attributes
3.
The 5
M's of UMTS services
The 5 M's of UMTS Service
definition
Movement
Moment
Me
Money
Machines
Testing the 5 M's: the
Mobile Ring Tone
Using The 5 M's
Finally on the 5 M's
4.
Services
which Address Movement needs
Adding
Value To Traveling Life
Business To Employee "B2E" Services
Business To Business (B2B) Services
Telehealth (Telemedicine)
Messaging
Organiser Synchronisation
Moving Beyond Movement
5.
Services
to Address Moment needs
Mobile
Information
Mobile
Entertainment
Music
Mobile Banking
Mobile Games
Adult Entertainment
Last Moment On Moment
6.
Services
to Address the "Me" needs
Rich
Calls
Wireless Telephony Application (WTA)
Video calls
Session Initiation Protocol
(SIP)
Social Messaging
Standards And Protocols To Help Customise
Services
Profile Management
Me, Myself and I
7.
Services
to Address Money needs
Mobile
Commerce (mCommerce)
Buying and Consuming Digital Content
Intangible Services
Brick and Mortar Store Purchases
Mobile Advertising (mAd)
Adver-Tainment?
Forwarding Ads and Coupons
Free Trials
Ad-Pay (Promo Pay)
Show Me The Money
8.
Services
to Address Machine needs
In-Car Telematics
Remote Metering
Remote Control
Shutting Off the Machines
9.
Types of
UMTS Services
Comparing 2g Networks And UMTS
Why The
Evolution Of Services From 2G To UMTS
Categorisation
of Services for UMTS
Interpersonal Communications
Infotainment
Corporate Services
Consumer
Psychology of Service Creation
Typing Up Types
10.
Marketing
UMTS Services
Retailer Analogy
Segmentation
Segmentation Model on UMTS Service Usage
New Segmentation Methods
Segmentation of initial network operator selection
The UMTS Operator Brand
Loyalty Schemes
Don't Forget the UMTS Distribution Channel
Preparing for Launch
Marking Off Marketing
11.
Competitiveness
in UMTS
Operator Vs Non-Operator
Operator Vs MVNO
Operator Vs Operator
UMTS Operator Vs 2.5g Operator
Incumbent Vs
UMTS Operator Vs UMTS Operator
Making A Start
Customer Experience
Handling Churn
Winning On
Competitiveness
12.
Partnering
in UMTS
New Value Chains and New Roles
Partnerships
Revenue Sharing
Trusted partner
Mobile Virtual Network Operators (NVMO)
ASP - Application Service Provision
Last Part on Partnering
13.
Business
case of UMTS
Market Drivers for UMTS
Business Case of UMTS
Services
and Revenues in UMTS
ARPU (Average Revenue Per User)
Costs
Sensitivity Analysis
The Future of ARPU
Back to Business
14.
Technical
Primer to UMTS
Air Interfaces for UMTS
Spectrum for UMTS
WCDMA Basics
WCDMA Physical Layer and Terminal Capabilities
WCMDA Air Interface Performance
In Summary
15.
Postscript
Service Vignettes (20
throughout the book)
Abbreviations
Services Index
Bibliography
Useful Websites
Index Of
Key Words And Phrases
The Book
Services for UMTS was published in March 2002 by John Wiley & Sons.
To visit John
Wiley & Son's website, click here [Wiley Comm Tech
Books]
To order
the book at Amazon.Com's pages, click here [Amazon.Com]
To see summary
of the book contents, click here [Summary of Services for UMTS]
To see
brief bios and pictures of the editors, click here [Editors Services for UMTS]
To see
the front and back covers, or to return to top of Services for UMTS, click here [Return to Top]
To return
to top of Tomiahonen.com, click here [Return
to Tomiahonen.com]
Summary of book, Services for UMTS, edited by Tomi T Ahonen & Joe Barrett, 2002
"A
Trillion Dollar Business"
Services for UMTS
Creating
Killer Applications in 3G
Edited
by Tomi T Ahonen and Joe Barrett
John Wiley & Sons, March 2002
UMTS is not
about technology, UMTS is about services.
The biggest telecommunications investment of all time in third
generation (3G) networks and licenses is only the enabling part of the bold new
future where service revenues are expected to generate a trillion dollars (1000
billion) annually before the decade is done.
Those services will not be consumed just because there is a newer mobile
telecoms infrastructure, rather there must be
compelling mobile services, content and applications. Services for UMTS is
a book about those services. What makes
a service desirable in a mobile environment?
How can existing services be moved to
UMTS? How can mobile services be made
better to bring added value to their users?
How can operators make money out of UMTS? How can content providers and application
developers enter the UMTS opportunity and have access to the revenues? How can profits be made in UMTS? Best of all, most of the service ideas in the
book are also applicable today on existing technologies, mobile and fixed, and
any telecoms service can be improved with the ideas in the book.
Services for UMTS starts out by examining the new mobile services
environment and attributes of mobile services, so that the reader can understand
how these enable totally new opportunities for service creation.
The book explains in clear and simple terms how the Mobile Internet is
not taking the fixed Internet into your pocket, but rather how both fixed and
Mobile Internets will co-exist, with their own distinct strengths, weaknesses,
and complementary areas with considerable overlap. The book illustrates how the Mobile Internet
space is naturally able to generate revenues for content consumption and to
handle micropayments. The reader is
shown how developments such as the personal nature of the mobile phone and the
trust we place in the device can be utilised in service creation.
Services
for UMTS examines specific and unique aspects of mobile service creation such
as the micropayments and billing ability of the network operator, the power of
location information, the benefits of personalisation, and timeliness. The book also discusses other elements which
can create value such as multitasking, multisession and text-to-voice. After examining several common service
creation guides, the book offers a comprehensive service enhancement theory for
UMTS, called the 5 M's. The 5 M's are
the five key attributes which can be used to enhance any service and make them
more valuable in the mobile services arena, both as more desirable to the user
and more profitable for the service provider.
The book
explains each of the 5 M's in detail: the Movement attribute being more than
location information; the Moment attribute expanding the concepts of time; the
Me attribute with personalisation and the personal community dimensions; the
Money attribute discussing how payments, funds, and sponsorship affect
services; and the Machines attribute allowing automated devices, machines,
metering devices, robotics, automobiles and any other devices to communicate
with each other and interact with humans.
Services
for UMTS proceeds to devote a whole chapter to each of the five attributes and
illustrates how that attribute can be used to deliver real services of perceivable
value and measurable profit. In the
Movement chapter the book includes services in business applications,
telehealth and messaging. The Moment
chapter spends time with information, entertainment and banking services. The Me chapter
discusses video calls and profiling, and shows how new standards such as SIP
and WTA can be used to enhance services.
The Money chapter covers mobile commerce (mCommerce) and mobile
advertising. The Machines chapter
introduces services around automobile telematics and remote metering and
control.
The book
continues with chapters on how to implement services, from how to categorise
services in Types of Services, to Marketing, Competitiveness and
Partnering. In the Marketing chapter
Services for UMTS offers a usable analogy from the retail industry to build
marketing strategies and discusses the segmentation and branding aspects of
marketing UMTS services. The
Competitiveness chapter discusses the UMTS operator's role when compared with
other operators, Mobile Virtual Network Operators (MVNOs) as well as the
competitiveness amongst different types of operators, "
The end of
the book provides relevant understanding on the more specific aspects of UMTS
to the network operator, first with a look at the UMTS operator business case,
and then with a technical primer to the UMTS system. The UMTS operator business case touches
briefly upon the main elements of services and revenues, and the major
components of the costs from capital expenses and licenses to the operating and
implementation costs. The technical
primer covers briefly the main elements of the UMTS system from the radio and
core network to the services and onto the terminals, as well as their main
technical interfaces. At the back of the
book are also a glossary of abbreviations, an index to services, an index to
key words, and a bibliography.
Services
for UMTS is written for the non-technical reader, focusing on what kinds of new
services can be made, with suggestions of many of the early winning services,
and with some illustrations from real mobile services in use today. The book includes discussions of how the
various players may share in the development and subsequent revenues of the
services, with the aim of maximising the profits of the services. Services for UMTS is the first look into the
broad service spectrum of UMTS, examining over 200 of them, and is intended as
the opening statement for the dialogue needed to build the mobile service
universe. The book is intended to
advise, guide and inspire people and companies involved in service creation,
service deployment, application development, partnership management and product
management in UMTS. The book is also a
good general book to show what the UMTS future is all about, for any
non-technical audience.
The Book
Services for UMTS was published in March 2002 by John Wiley & Sons.
To visit
John Wiley & Son's website, click here [Wiley Comm Tech
Books]
To order
the book at Amazon.Com's pages, click here [Amazon.Com]
To see the Table
of Contents for the book, click here [Table of Contents].
To see
brief bios and pictures of the editors, click here [Editors Services for UMTS]
To see the cover
and brief description of the book Services for
UMTS, click here [Return to Top]
To return
to top of Tomiahonen.com, click here [Return
to Tomiahonen.com]
Editors of book Services for UMTS
Tomi T Ahonen,
MBA Joe Barrett,
Independent
Tomi is an independent consultant on 3G strategy. Joe
has been in the telecommunications industry
Previously he set up and headed Nokia's Global 3G since 1979 when he joined BT. He has worked in
Business Consultancy department. Earlier he has the mobile telecommunications arena since 1985
worked for three
operators/carriers in
service bundle, setting
a world record for challenger 10 years
holding various positions in sales,
operator market share,
as well as participating in marketing
and strategic areas for the mobile
telecoms
standardization. He started work as a infrastructure
business. He started his career in
controller on
Wall Street. Tomi holds an MBA from the Royal Navy as a radio engineer and now
lives
St John's University New York. in
The Book
Services for UMTS was published in March 2002 by John Wiley & Sons.
To visit
John Wiley & Son's website, click here [Wiley Comm Tech Books]
To order
the book at Amazon.Com's pages, click here [Amazon.Com]
To see summary
of the book contents, click here [Summary of Services for UMTS]
To see the Table
of Contents for the book, click here [Table of Contents].
To see the cover
and brief description of the book Services for
UMTS, click here [Return to Top]
To return
to top of Tomiahonen.com, click here [Return
to Tomiahonen.com]
3G
book by Ahonen, UMTS book by Ahonen, WCDMA book by Ahonen, IMT2000 book by
Ahonen, CDMA2000 book by Ahonen, Mobile Internet book by Ahonen, Wireless
Internet book by Ahonen, Cellular Internet book by Ahonen, Mobile web book by
Ahonen, Wireless web book by Ahonen, Cellular web book by Ahonen
3G
services book by Ahonen, UMTS services book by Ahonen, WCDMA services book by
Ahonen, IMT2000 services book by Ahonen, CDMA2000 services book by Ahonen,
Mobile Internet services book by Ahonen, Wireless Internet services book by
Ahonen, Cellular Internet services book by Ahonen, Mobile web services book by
Ahonen, Wireless web services book by Ahonen, Cellular web services book by
Ahonen
3G
business book by Ahonen, UMTS business book by Ahonen, WCDMA business book by
Ahonen, IMT2000 business book by Ahonen, CDMA2000 business book by Ahonen,
Mobile Internet business book by Ahonen, Wireless Internet business book by
Ahonen, Cellular Internet business book by Ahonen, Mobile web business book by
Ahonen, Wireless web business book by Ahonen, Cellular web business book by Ahonen
3G
application book by Ahonen, UMTS application book by Ahonen, WCDMA application
book by Ahonen, IMT2000 application book by Ahonen, CDMA2000 application book
by Ahonen, Mobile Internet application book by Ahonen, Wireless Internet application
book by Ahonen, Cellular Internet application book by Ahonen, Mobile web
application book by Ahonen, Wireless web application book by Ahonen, Cellular
web application book by Ahonen
3G
business book by Ahonen, UMTS business book by Ahonen, WCDMA business book by
Ahonen, IMT2000 business book by Ahonen, CDMA2000 business book by Ahonen,
Mobile Internet business book by Ahonen, Wireless Internet business book by
Ahonen, Cellular Internet business book by Ahonen, Mobile web business book by
Ahonen, Wireless web business book by Ahonen, Cellular web business book by
Ahonen
3G
strategy book by Ahonen, UMTS strategy book by Ahonen, WCDMA strategy book by
Ahonen, IMT2000 strategy book by Ahonen, CDMA2000 strategy book by Ahonen,
Mobile Internet strategy book by Ahonen, Wireless Internet strategy book by
Ahonen, Cellular Internet strategy book by Ahonen, Mobile web strategy book by
Ahonen, Wireless web strategy book by Ahonen, Cellular web strategy book by
Ahonen
3G
marketing book by Ahonen, UMTS marketing book by Ahonen, WCDMA marketing book
by Ahonen, IMT2000 marketing book by Ahonen, CDMA2000 marketing book by Ahonen,
Mobile Internet marketing book by Ahonen, Wireless Internet marketing book by
Ahonen, Cellular Internet marketing book by Ahonen, Mobile web marketing book
by Ahonen, Wireless web marketing book by Ahonen, Cellular web marketing book
by Ahonen
3G
segmentation book by Ahonen, UMTS segmentation book by Ahonen, WCDMA
segmentation book by Ahonen, IMT2000 segmentation book by Ahonen, CDMA2000
segmentation book by Ahonen, Mobile Internet segmentation book by Ahonen,
Wireless Internet segmentation book by Ahonen, Cellular Internet segmentation
book by Ahonen, Mobile web segmentation book by Ahonen, Wireless web
segmentation book by Ahonen, Cellular web segmentation book by Ahonen
Mobile
commerce book by Ahonen, m-commerce book by Ahonen, m-Business book by Ahonen,
m-Banking book by Ahonen, MMS book by Ahonen, SMS book by Ahonen